Get BookNeuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems Biorobotics)

[Download PDF.6Ym4] Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems Biorobotics)

[Download PDF.6Ym4] Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems Biorobotics)

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Book Details :
Published on: 2015-06-23
Released on: 2015-06-23
Original language: English

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.
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