Free Download BookIntellectual Property Strategy (The MIT Press Essential Knowledge series)

Download PDF Intellectual Property Strategy (The MIT Press Essential Knowledge series)

Download PDF Intellectual Property Strategy (The MIT Press Essential Knowledge series)

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Book Details :
Published on: 2011-10-07
Released on: 2011-10-07
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy. Fernando Flores Wants to Make You an Offer - strategy+business Spend any time with Fernando Flores and he will assess you. He may make an offer which you are free to accept or decline. If you accept he will make a commitment to ... Growth Internal Market Industry Entrepreneurship and ... The Commission offers guidance to evaluate defeat devices or other strategies that lead to higher vehicle emissions. Help us shape the industrial agenda of tomorrow ... Overcoming Serious Indecisiveness - home.ubalt.edu When One Should Not Make Serious Decisions? Do not make any serious decisions because you are angry hurt depressed desperate or frightened. Read our featured insights McKinsey & Company Featured. McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding ... Philosophy - Wikipedia Introduction Knowledge. Traditionally the term "philosophy" referred to any body of knowledge. In this sense philosophy is closely related to religion mathematics ... Macmillan - Distinguished & Award Winning Global Publisher ... Mine: The Nine Circles Series By Jackie Ashenden. Get lost in the Nine Circles series by Jackie Ashenden featuring the members of the Nine Circles Club... Advisory Board BWG Strategy BIO. Robert Colao is the founder and President of radiusIP Inc. radiusIP is an Intellectual Property (IP) consulting and licensing services company established to ... BibMe: Free Bibliography & Citation Maker - MLA APA ... Using other peoples research or ideas without giving them due credit is plagiarism. Since BibMe makes it easy to create citations build bibliographies and ... Sternberg Press - Books Sternberg Press Books ... Jesse Birch (Ed.) Black Diamond Dust This publication expands a 2014 multisite contemporary art exhibition that took place in Nanaimo ... Metaphilosophy Contemporary Internet Encyclopedia of ... Contemporary Metaphilosophy. What is philosophy? What is philosophy for? How should philosophy be done? These are metaphilosophical questions metaphilosophy being ...
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